G-Star RAW and Artist Maarten Baas Redefine Denim Waste at Milan Design Week


G-Star RAW, known for its progressive approach to denim, has joined forces with acclaimed Dutch artist and fashion design innovator Maarten Baas to present a groundbreaking exhibition that explores sustainability and society’s ongoing struggle with consumption. Titled “More or Less,” this unique showcase debuts at Milan Design Week, housed within the historic San Paolo Converso church. The centerpiece of the exhibition is a stunning 15-meter-long private jet entirely constructed from recycled denim waste, highlighting the possibilities of reimagining fashion’s environmental impact.

Uniting Denim and Artistic Vision

Maarten Baas is widely recognized as one of the most influential designers of the 21st century, renowned for his ability to captivate and provoke the public with his unconventional creations. Given his track record, Baas was the natural choice to collaborate with G-Star on this project, which pushes the boundaries of denim design. G-Star approached Baas with a specific challenge: to create a series of art and design pieces using a novel textile board material derived from recycled denim.

Addressing the Denim Waste Dilemma

As the fashion industry grapples with its environmental footprint, G-Star RAW has consistently taken steps to lead the way in sustainable practices. By partnering with Maarten Baas, the brand demonstrates its commitment to addressing the issue of denim waste head-on. Denim, a beloved and versatile fabric, has a significant impact on the environment due to the resources and chemicals involved in its production. “More or Less” offers a fresh perspective on how denim waste can be repurposed and transformed into something extraordinary.

The Allure of Recycled Denim

At the heart of the exhibition lies the captivating 15-meter-long private jet constructed entirely from recycled denim waste. This awe-inspiring installation challenges conventional notions of luxury and provokes contemplation on the possibilities of sustainable design. By showcasing denim waste as a viable material for ambitious projects, G-Star and Maarten Baas encourage viewers to reconsider the value of discarded resources.

Beyond the private jet installation, “More or Less” features a range of art and design pieces that showcase the versatility and potential of recycled denim. From sculptural works to functional objects, each creation represents a triumph of creativity and sustainability. Through the innovative use of this new textile board material, Baas explores the boundaries of design and prompts viewers to reflect on their own consumption habits.

A Vision for a Sustainable Future

The collaboration between G-Star RAW and Maarten Baas signifies a crucial step toward a more sustainable future for the fashion industry. By transforming denim waste into remarkable pieces of art and design, the exhibition challenges our preconceived notions of waste and highlights the potential for innovative solutions. The “More or Less” exhibition at Milan Design Week serves as a powerful reminder that sustainability and creativity can go hand in hand.


The G-Star RAW and Maarten Baas collaboration at Milan Design Week demonstrates the power of artistic vision in tackling sustainability challenges. By repurposing denim waste into awe-inspiring creations, the exhibition “More or Less” encourages us to rethink our approach to consumption and embrace the possibilities of recycling and upcycling. Through this innovative showcase, G-Star RAW and Maarten Baas inspire both the fashion industry and the wider public to strive for a future where sustainability and style can coexist harmoniously.

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